Activating a Global Employer Brand Strategy

Activating a Global Employer Brand Strategy For companies with diverse global footprints, attracting and retaining the right kind of talent at each location can be a tricky problem to tackle. Imagine trying to strategically plan and execute an employer brand for the world’s largest travel and tourism company with 67,000 employees and 1,600 travel agencies around the world. How do you keep a consistent employer brand in so many locations? We speak to Sybille Reiß, Head of HR at TUI Deutschland, to understand the employer branding tactics her team has put in place to elevate TUI as an attractive business to work for and a market leader in the industry. Have a listen to the interview below, keep reading for a summary the questions asked and be sure to subscribe to the  Employer Branding Podcast. In this episode you’ll learn: What TUI Group do and why they are the biggest tourism company in the world What TUI stands for, how it impacts their corporate culture What TUI Groups talent attraction challenges are in terms of the future How the company leverages a diverse set of sources of hire to get the best talent How the company is defining the future of travel and why this stands out in their EVP How TUI Group communicates and activates their three key pillars The hard lessons Sybille has learned along the way in terms of employer branding efforts How to measure the ROI of employer branding through clicks, visitors, and engagement How Tesla and Mercedes-Benzs employer brand inspire Sybille Whats next for TUI globally and in the future Connect with Sybille on  LinkedIn.

Personal Branding Interview Anya Kamenetz - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Anya Kamenetz - Personal Branding Blog - Stand Out In Your Career Today, I spoke to Anya Kamenetz, who is a financial speaker, bestselling author of Generation Debt, a Yahoo! Finance columnist, and a staff writer for Fast Company Magazine. Her latest book is called DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education. In this interview, Anya talks about the issues with the higher education system, things that needed to be changed now, why people dont need a college degree to succeed, and more. What issues do you see with our current education system? It is caught in an unsustainable cost spiraltuition is increasing at twice the rate of inflation. Demand is far outpacing supply as people worldwide clamor for more educationenrollment is up 53% worldwide over the last decade, and UNESCO estimates theres no physical way to build enough campuses, fast enough, to meet demand for the next decade. And finally, the system is highly leaky and unproductive, with attrition rates approaching 50% at US colleges. If you were the dean of all higher education, what would you change? For historic reasons, higher ed is organized around the needs and interests of institutions. Over centuries these have been created to serve national, state, regional, religious, political, cultural, and other special interests, and once created, they aim to serve their own interests, which means growing bureaucratic inertia. The most important shift that needs to happen is changing focus from the institution and its needs, to the individual learner and her needs. This means you should be able to choose when, where, and how you learn best. You should be able to shop around for various components like classes and internships at the best available prices. And you should be able to take with you your portfolio of accomplishments and credit for experience from setting to setting throughout your life. Do you think everyone needs a college degree to succeed? Who shouldnt waste four years in school? Nobody should *waste* any of their time in schoolif you are inclined to do so and you dont come from money, thats an easy indication that you shouldnt be there. Less than one-third of the jobs in our economy even nominally require a college degree, and there are many highly successful peopleparticularly in the creative, tech, and entrepreneurial worldswho manage to succeed in college-required fields without the degree. What matters is a passion, skills and the ability to demonstrate them, and connection to a community of professionals, peers and mentors, engaged in the work you want to do. A degree is just one means to those ends. What inspired you to write both Generation Debt and DIY U? I wrote Generation Debt as a young college graduate in post-9/11 New York City observing that many of my peers were struggling to stay afloat and that the deal offered to our generation go to college, get a good jobwas not panning out the way it had for previous generations. DIY U emerged from my experiences post-Generation Debt talking to hundreds more students on campuses around the country. I realized that because of the cost spiral, more student aid would not necessarily make college more affordable, and I heard that students had other concerns about the value and relevance of their education. Luckily at the same time I was covering tech and innovation for Fast Company, and as a print journalist I was witnessing the massive upheavals in my own industry. I started to connect the dots that higher education was, like other information industries, ripe for disruptive innovation. One thing I struggle with is how a college education is costing 6% more each year, yet the nation is poorer each year. How will this all pan out and what can be done to fix it? When a situation is unsustainable, it cant go on. Higher ed is up against the wall right now . The one thing that can change quickly is the attitudes of students and their families who start to ask tougher questions and demand that institutions change with the times. Anya Kamenetz, a financial speaker, is the rare expert on youth issues who actually belongs to the demographic she chronicles. Since graduating from Yale University in 2002, Kamenetz has been a New York City-based freelance writer. In 2004, the Village Voice nominated her for a Pulitzer Prize in feature writing for her work on the series Generation Debt: The New Economics of Being Young. In January 2005, the series became a biweekly column and Kamenetz became one of the youngest columnists in the papers history. Today, she reaches millions with her Generation Debt online column as a personal finance expert for Yahoo! Finance. She is also a staff writer for Fast Company magazine. Currently, she is at work on a new book, to be published in April 2010. DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education will shed light on the future of education, and how technological and experimental innovations can break the cycle of rising costs and set education free.

How to Work With Men

How to Work With Men A few weeks ago I did a free teleseminar for soon to be college grads about what to expect after graduation (you can still listen to the recording if you sign up here).  At the end of the call, we opened it up for questions and a man on the line jumped in and asked the below question about what it is like for a woman to work with a bunch of men.  I thought it was a great question that I should share with all of you and fits in perfectly with what I have been busy writing about in  my book coming out in a couple of months! Question (from a man): It’s good to get a viewpoint from a woman about working in a male oriented environment. I was curious what it is like from a womans perspective. From what I have seen, women aren’t always treated fairly. Have you worked in a field where you had to work with a lot of men, such as an industrial field or engineering field?  As a woman, how did you get along with more rough necked men?   Were you always professional or did you have to cut back and joke around a little bit more with them?  How did you get results but also build a working relationship at the same time with the men? Annas answer: I work with the military so I work with a lot of men.   I was once the only woman in a group of five older military men. They would say different (and rude) things that would be more normal around other men, not women. I always kept a professional poise and confidence. But, I did sometime dish it out. I would joke around here and there with some witty comments. I wouldn’t be afraid to throw out a comment here and there and joke around. I would never say anything rude but I think my ability to laugh is what helped me maintain a good friendship with them, which ultimately made working together much easier.  You dont have to be funny or comical either, just smiling and laughing shows that you are fun to be around. They were able to see that I wasn’t all workaholic all the time but I also could hang out on a more fun and competitive level.  Also, I would have to go out to dinner with the men I worked with when we were on travel. Because of this, I had to be on more of a friendly level than all-professional all the time. It’s definitely tough to be the one woman working with a bunch of men but you have to learn how to stand your ground and be confident in yourself.  You also have to tune out sometimes when there are things being said that are just very inappropriate.  I pretended I did not hear some things and they would later apologize and say Theres a lady in the room!  But, I would just go about my business.   That’s just what you have to do. If you want a step by step guide to working with and managing men, make sure you are signed up for my weekly newsletter (sign up here) so you can get the latest and greatest information about my new book coming out in a few months!  This is truly a book I wish I would have had before I started working with men and I hope my stories will help you! What are your questions about working with men?

What Is Product Design In The Digital Age - Algrim.co

What Is Product Design In The Digital Age - Algrim.co To understand Product Design for the modern era of technology, one that’s filled with iOS applications and web applications and the like, we have to go back. Back to when it all began with product design and learn what that meant. Lets go to the 1960’s. This is an era when advertising and marketing were really starting to take off. You could sell an idea, a dream, something that was potentially harmful or unclear. When you think of this type of work, you might attribute this closer to graphic design. Something two dimension that has one intended communication purpose. This sometimes is classified now as communication design. Because it became more widely accepted that the intention of that graphic design was simply to communicate. But then on the other end of the spectrum there was still microwaves, toasters, coffee makers and things like this that needed to be made. And people like Dieter Rams were still looking at this and saying, we can have a better design. If you think about the comparative of these two things. Both serve a purpose but one has a physical purpose to it. A job, function, or need that’s being filled. And there you have the starting point for Product Design. So how it did it turn into Product Design when we think digital products and not toasters anymore? Well, early in the web, the starting point was very two dimensional. It was simply about communication and not entirely about doing a job or serving a purpose. People were spending less time behind computers and it wasn’t their primary working mode, yet. But then the evolution came. And applications on the internet and on the desktop computer became more so functional than entertainment based. They served an almost three dimension purpose in a digital world. And as everyone began to transition this mode of thinking, an old terminology became reinvented. We brought back Product Design. Product Designers are often the people who think about ways a human may interface with a computer in a friendly, native way. They are the people who think clearly about use cases for how a physical feeling it attached to a digital portrayal. They are the ones who are putting nice visual aesthetic onto a digital product but they are also the ones making sure its working properly. For instance, a product designer isn’t going to build a broken toaster, paint it black and say its done. It still has to heat the bread and toast it. Or else it fails the fundamental parts of the design process. Product Designers are used in organizations in a variety of ways today. They are multi-disciplinary elements to a company that often work horizontally between multiple departments, helping to bridge together solutions to complex problems that can be difficult to communicate verbally. They are the ones helping engineers understand requirements better and helping marketing to understand what opportunities might exist in the market with the profound and new solution. They traditional sit on the Product Management part of the organization. An often seen daily work-life of this unique player may be to prototype, wireframe, think through requirements and display visual representations of the simplest path to highest reward. Wireframes are used to communicate the bones of a project. This is similar to blueprints for a house. The blueprints can be discussed, reviewed and altered without much work. For instance, in our home building scenario, you don’t want to tear down a home and start over. It would increase costs of building that home significantly. And this is how software development organizations use designers. They help to communicate across the executive level in a way that can reduce cost. When something begins to get prototyped, it means that they are also helping to reduce cost. They are putting together a piece of software in a non-working fashion. Think of this scenario as getting a model of a home made versus having a team of people make a temporary home that they will ultimately tear down later. The product design definition as state by State School of Design: The design process is divided into many different phases, which include various form of sketching and prototyping. However, sometimes the idea starts from a problem people may experience, and designing a solution to solve it. It is about establishing a link between the user and the environment, using an object to address a need. How Erik Eriksson describes Product Design and the Product Designer role: Product Designers are the caretakers of the foundation upon which the business depends. Discrepancies between what your brand is promising and what your Product delivers are, ultimately, what will cause you to fail. This means that it is of utmost importance that your Product Design team works closely with, and understands the work of, your Marketing team. I also appreciate how Smashing Magazine describes Product Design: Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users. And as we hone in on our earlier statements in this article, the need to classify product design in the digital space, Wikipedia has a classification of “Digital Product Design” that’s fitting: Digital product design is an iterative design process to solve a functional problem with a formal solution. A digital product designer identifies a real problem, offers the best possible solution, and launch it to a market that is showing demand for that particular solution. The field is considered a subset of product design. Some digital products have both digital and physical components such as Nike+ and Fitbit, but the term is mainly used for product produced through software engineering. Since digital product design have become a mainstream in creative industry, a digital product designer often times is simply referred to as product designer in job posts. Muz.li has a nice depiction of the future of this category: No longer is it reasonable for design leaders to merely advocate for “average” users, emphasizing an arbitrary quality bar that appeals to many but fulfills the needs of only a few. These design leaders know they can’t simply be data-driven, but instead they must be data-informed and make decisions from data that’s paired with empathy and diverse perspectives. They know that data can’t empathize or feel. Leaders in digital product design are those who are willing to pull on a thread in order to uncover where an experience might fail, cause harm, or otherwise negatively influence real people. I hope this gives you an idea of the past, present and future of product design as a definition. Its an evolving term as technology advances. As more designers become like product thinkers, like engineers, its beginning to make changes again. In general, the design process will always be the same. A three dimensional outlook on problem solving. A layer of which a human and computer can interact together to interface in a new way. As we become more dependent on technology, and its form molds quickly, this role will be of more and more importance.

3 Networking Tips One Must Learn For Your Career

3 Networking Tips One Must Learn For Your Career Networking is essential in this day and age. If you are a job seeker, no matter how many certifications/degrees you have or experience you have, you will have a difficult time before you could land a job in the desired role.There are exceptions to the above rule but mainly such a thing happens. We often find ourselves, due to lack of employment opportunities, in jobs we begin to hate down the line. Because it can keep your income running but if does not connect with you on a personal level you would seek means to quit.Photo Credit â€" Pexels.comPoint being that along with good academic and professional background, you ought to have networks in your list. And if you don’t you must learn how to network with people because these networks are your references and will be able to secure you a decent job of your preference if all else fails.evalSome tips are:1. Leverage your existing connectionsNetworking at the core of it means meeting and forming new relationships with people. But meeti ng new people and bonding with them is a time taking procedure, though it pays off when forged, but in the short term, you should seek to leverage existing connections.So start somewhere, drop in a “Hi” and a “Hello”. Craft a message and don’t sound like a sheepie-job seeker. Then pitch it to the person in your list on LinkedIn or in your contacts on phone. See, what they say when asked for help. Steve Jobs said that usually, people are willing to help, only we need to ask.2. Start smallIn addition to starting somewhere, you will naturally start small if you haven’t got any network connections, already. So don’t sweat in building and forming relations overnight. You can’t know and befriend 500 million people. Not humanly feasible. Therefore, start small It wasn’t I was offering them cash or anything but what they felt was a feeling being valued. That I am not going to care about,once I have had my way of having them fill out surveys? Who remember names and faces? S o, if not possible to help in a major way, at least help them feel valued.The result, you’d have a list of people who would be willing to associate themselves with you. In the above case, it would be based on my choc-distributing gesture and if you employ other tips, you will become successful in your networking endeavor.

3 reasons why you MUST go to the WorldBlu Summit May 9-11 in Miami - The Chief Happiness Officer Blog

3 reasons why you MUST go to the WorldBlu Summit May 9-11 in Miami - The Chief Happiness Officer Blog If you go to only one business conference this year, make it the WorldBlu Summit?on May 9-11 in Miami. I have been to all their previous events, they always knock my socks off and this one promises to be absolutely amazing and inspiring again. The theme for the event is democracy at work, ie. how do you create workplaces that are based on freedom rather than on command and control. Here are three reasons why you should go too. 1: Make your company more profitable Freedom-based?workplaces reduce unneeded hierarchy, processes, bureaucracy and red tape and set employees free to do really good work. This makes the company more innovative and profitable. 2: Make your workplace happier Secondly, democratic workplaces are happier workplaces. When you grant employees trust, autonomy and freedom to make decisions, there is a much bigger chance that they will be happy at work. 3: Meet and network with some awesome people The conference attracts some amazing speakers and companies that are only happy to share their ideas and best practices. I have?met so many cool people at this conference and I think?you will too. Read all about the WorldBlu conference and sign up for it here. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Writing Instructor Job Resume - How to Write a Responsive, Professional Cover Letter For Your Job Search

Writing Instructor Job Resume - How to Write a Responsive, Professional Cover Letter For Your Job SearchA writing instructor job resume may be more than just a standard resume, and the same goes for the kind of writing you do. When it comes to teaching writing, you may need to distinguish your interests from those of your employer, or even reveal how your interest may impact your ability to teach effectively.Job-seekers often become instructors simply because they have a love for writing. They may prefer the written word as opposed to other kinds of communications, such as verbal communication. This type of preference would not normally be listed on a resume, but it does provide additional information that can be beneficial to a hiring manager.Your skills as a writer should always be relevant to your role as an instructor. For example, if you teach English, you will probably need to have a good knowledge of grammar and writing. If you are a writer who teaches children, you should kno w how to read and write in their native language. If you are an English instructor and enjoy planning activities for younger students, you should also have a good knowledge of math and science.You will also need to make sure that your skills and interests are aligned with the duties and responsibilities of your employer, and that you are listed for that reason. While this is not necessarily an easy task, it is important that you list all of the roles that you can play for your employer.Listing your writing interests and qualifications on your writing instructor job resume is a crucial step towards making the cover letter stand out. Once you have included these details, your employer will be able to quickly match your resume to the job description. By including relevant information about yourself, your employer will be able to quickly get a good idea of what your actual job duties are, and if you fit in that description. You should be able to list a variety of jobs, so that your pote ntial employer knows that you are qualified for a number of positions.When it comes to making a writing instructor job resume, you should consider using the internet to gather information about yourself. Employers should be able to find out the skills that you have and how well you know the requirements of your work. While this is not likely to help your position, employers may be interested in knowing that you have taken the time to learn about a particular writing teacher job.Take the time to fill out your resume as carefully as possible, including the appropriate information about yourself and the responsibilities of your teaching responsibilities. Before sending it off, it is important that you read over the material thoroughly, making note of any mistakes and any gaps in your knowledge. Using a professional, professionally designed writing instructor job resume will help to improve your chances of being hired.Making sure that your writing instructor job resume is accurate is an essential component to the process. Without a clear understanding of what your responsibilities are, your employer will not be able to determine if you are the right person for the job. With careful attention to detail, a well-written resume can help you land that teaching job that you want.